Capital Raise TV Episode 27: Become an Authority

By Lance Pederson

Lance discusses why demonstrating that you are truly an expert at what you do is the key to getting investors over the hump and deciding to make an investment.

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Many small balance real estate entrepreneurs spend a lot of time worrying about how to differentiate themselves from their competitors in the marketplace when it comes to attracting high net worth investors to their investment opportunity.

At the end of the day, the surface level metrics and structures really don’t differ all that much. An 8% preferred return with a 70/30 split. A targeted IRR between 15 and 20%. It all blends together and is basically indistinguishable.

In this week’s episode Lance shares how you can parlay the everyday things that you do into becoming the authority in your space. As many affiliate marketers say, “the riches are in the niches.” You don’t need to be the nationally recognized fix and flip guru. You just need to be the fix and flip guru in Indianapolis, Indiana in the $250,000 to $500,000 price band.

Tune in to learn how developing a simple daily habit of documenting your insights can turn into a full on content strategy that builds a following.

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